Privacy Policy

Overview

Ældern Tomes (“we”, “us”, “our”) respects your privacy. This policy explains what information we collect when you visit our website, place an order, or contact us, and how we use that information.

Information we collect

• Order information: Name, email address, shipping address, and details about your purchase.
• Payment information: Payments are processed by Stripe. We don’t receive or store your full card number.
• Messages: If you email us, we’ll receive the contents of your message and your contact details.
• Technical data: Basic device and usage information (such as browser type, pages viewed, and IP address) may be collected for security, fraud prevention, and site performance.
• Analytics and site interaction data: We use Google Analytics 4 and Microsoft Clarity to understand how visitors use the site, including page views, clicks, scrolling, approximate location, device/browser details, and other pseudonymous usage events.

How we use your information

• To fulfill orders: Process payments, ship items, send receipts and order updates, and provide customer support.
• To operate the site: Maintain, troubleshoot, and improve the website and shopping experience.
• To improve the shopping experience: Review aggregate analytics, heatmaps, and session recordings to find confusing pages, broken interactions, and places where visitors may get stuck.
• To prevent fraud and abuse: Protect the site, our business, and customers.
• Legal compliance: Comply with applicable laws and respond to lawful requests.

How we share information

We do not sell your personal information. We may share information with trusted providers only as needed to run the business:

• Stripe: Payment processing and checkout.
• Shipping carriers: To deliver your order and provide tracking.
• Service providers: Hosting and operational tooling used to run the website.
• Analytics providers: Google Analytics 4 and Microsoft Clarity, which help us measure traffic and understand site behavior.

Analytics, cookies, and session recordings

We use Google Analytics 4 to measure website traffic and usage trends. Google Analytics may use cookies or similar technologies and may collect pseudonymous technical information such as pages viewed, browser/device details, approximate location, and usage events.

We use Microsoft Clarity to create heatmaps and session recordings. Clarity may capture mouse movement, scrolling, clicks, and page interactions so we can understand where visitors get confused or run into problems. These recordings are used for aggregate pattern-spotting and website improvement, not to identify or monitor a specific person.

Clarity is designed to mask sensitive fields by default, including information typed into forms. You can control cookies through your browser settings and may also use privacy tools offered by Google, Microsoft, or your browser.

Data retention

We keep personal information only as long as necessary to fulfill orders, provide support, and meet legal or accounting requirements.

Your choices

• Access/updates: You can contact us to request access to or corrections of your information.
• Marketing: If we ever send promotional emails, you’ll be able to opt out at any time.

Contact

Questions about this policy? Email us at contact@elderntomes.com.